Account Supervisor for Marketing and PR

Account Supervisor for Marketing and PR

We are seeking a dynamic, strategic, collaborative individual with integrated Marketing & PR experience. Successful candidates will demonstrate a detailed knowledge of the marketing and PR landscape with clear evidence of having lead and grown challenging client accounts in an agency environment.

The candidate will be the primary point of contact for client accounts and will be a liaison for a team that includes strategic planning, creative development (branding & identity, ad creation, web design & development), social media, and public relations (media relations, pitching, content creation, events). The candidate will present all aspects of the agency’s work and be excited about the possibility to take the agency in an exciting new evolution. Clear, concise and effective communication to multiple stakeholders working in a dynamic environment is key.

The Account Manager is expected to be dedicating at least 75% of his/her time to a single account, a credit union based in the mid-west. But the job may include work supporting clients of two agencies: the real estate focused NewGround PR & Marketing (www.newgroundco.com) and the cannabis industry focused Higher Ground Agency (www.highergroundagency.com). The two agencies are different faces of the same creative team.

What you'll be doing:

• Leading the engagement with agency clients.
• Setting goals for the accounts managed
• Offering strategic guidance to stakeholders
• Intuitively and immediately identifying and anticipating client needs of the agency, be these needs for creative development, social media engagement, media outreach, or otherwise.
• The agency has department heads for Public Relations, Marketing, and, bridging the gap between the two, Social Media. The Account Manager will understand the unique roles of each department and be able to communicate and coordinate between departments and with the client on behalf of each department.

Deliverables May Include

• Ensure completion of deliverables associated with launching a new brand including all the related launch communications (digital, print, advertorials, press outreach, creative, etc)
• Ensure completion of social media activation plan
• Work with PR team and client to present media lists including working with the primary pitcher and their local and national media contacts and briefing client on progress
• Work with the creative team on executing a photo or video shoot
• Work with team and client to develop an email marketing or digital advertising campaign
• Work with team and client to develop collateral for print
• Understanding of emerging trends in digital
• Resource for all departments for developing client and agency calendars and promotions and strategies, as needed
• Can pitch in on supporting tasks as needed
• Can assist in creating and presenting client reports
• Can establish and gauge KPIs and tracking results
• Support direct mail efforts including when necessary working with creative team and production house
• Can cost out projects as needed
• Participation in crafting strategies that achieve goals
• Contributes to new business proposals and brainstorming
• Ongoing client and project management

Your background and who you are:

• 3+ years of experience working in an agency setting
• Service business using data to drive business intelligence
• Outstanding communication skills including written and presentation skills
• Knowledge of the current challenges in the marketing and public relations industry
• Strong analytical skills, strong out-of-the-box thinking and a curious mind
• A keen design sensibility
• Aptitude for project managing and driving deliverables
• Ability to thrive in a fast-paced environment but in a remote work setting (the position is work-from-home and in sometimes in a co-working space
• Strong ability to grow revenue from multiple client accounts
• High degree of organization
• Ability to lead
• Ability to travel (at times on short notice) domestically

Serious applicants will demonstrate a knowledge of the account manager role and expectations. This is a new position for this team, so the candidate will be partially educating the leadership on needs and goals and therefore a high degree of trust will be placed in the candidate. Most of the agency team lives and works in Los Angeles and San Francisco. Many on the PR side are based in Los Angeles and many on the marketing side are based in the San Francisco Bay Area. The account manager will be a consultant, sharing expertise and guided based on knowledge and experience so a desired hourly rate should be stated. Interested applicants should submit a resume, prove knowledge of the needs for this role, and some interesting tidbits on why you are the person necessary to grow the business. The primary account this person will manage is based on the east coast, so availability generally between the hours of 8am and 2pm pacific is desired. We’re interested in hearing that you can support both the PR and the Marketing sides of the agency but we do wonder whether you have a particular fondness for either discipline.

All applicants will be considered without regard to race, gender, sexual orientation, gender identity or expression, genetic information, national origin, age, disability, medical condition, religion, marital status or veteran status, or any other basis protected by law

Job Type: Contract

Experience:

• Account Supervisor: 5 years

Education:

• Bachelor's

Location:

• San Francisco, CA