Maintain the social media profiles for the various brands within our network
Create a monthly calendar, schedule, content, and report on both organic and paid campaigns across all social channels (Instagram, Snapchat, YouTube, etc.)
Provide analysis on social media data to provide insights and recommendations to develop new effective campaigns and adapt existing ones
Partner with the Sales and Marketing team to develop and integrate social media campaigns
Monitor and moderate discussions on the brand’s social media communities
Identify and develop relationships with brand ambassadors and influencers in the cannabis industry
Continuously support the launch of new products, marketing various promotions, partnership and more
Stay in-the-know of all social media trends and best practices
Qualifications
Bachelor’s Degree in Marketing, Communications, Business or related field preferred.
2+ years of relevant social media management, PR or agency experience
Excellent written and verbal skills, editorial judgement and knowledge of digital space
Well versed with social media networks (Instagram, Facebook, YouTube, etc.)
Must have knowledge of photo, audio and video editing software
Must have their own equipment to take photographs, edit content, etc.
Passionate about the cannabis industry and pop culture
Flexible schedule with the ability to work nights, weekends and some holidays as required
Candidate MUST provide specific examples of their work